Impact & Goals
We intend to build a multi-pronged impact campaign to create enduring social change using three strategies.
The first strategy is to create education curricula targeted at three main demographics: K-12, higher education, and the business sector. At the core of the curriculum is a 20-minute version of the film. Informed by academic scholars, teachers, and disability advocates, we will build curricula unique to each demographic that teaches disability as a social issue, addresses ableism, and introduces the language to change how we see, value, and talk about disabled people. Modeled on the success of the Bionic Project, the curriculum will be crafted by teachers and co-taught by a demographic-appropriate teacher and a USPNT athlete. We will work with an educational distributor and a network of outreach partners to integrate the materials into classrooms and boardrooms.
The second strategy is a higher education and corporate business screening and speaker series. This would be a paid speaking series for the athletes. We are developing strategic partnerships with university student union and disability offices, specifically the growing network of Disability Cultural Centers (DCC). Syracuse University’s DCC has already committed to host a university-wide screening as part of its Orange Ability campaign. Similarly, we will engage businesses through corporate DEI initiatives and events such as Zero Project and The Valuable 500 as advised by Kathryn Johnson, of St. Cloud State University’s Center for International Disability Advocacy and Diplomacy. We already have a screening commitment by Braunability in Carmel, IN.
The third strategy dovetails with our marketing and distribution strategy. The athletes want to prioritize screenings in their local film festivals. We will coordinate with local businesses, advocates, and influencers to engage these audiences. By featuring the film in their own backyard, we hope to draw hyper-local attention to power soccer as a recruitment pipeline.